Leduc Golf Club

2022 – 2026 Strategic Plan

Vision:

The Leduc Golf Club will provide an outstanding golf and hospitality experience by exceeding member and guests expectations.

Mission:

The Leduc Golf Club is committed to providing:

·         Outstanding customer service, and an exceptional golf and hospitality experience

·         High-quality course conditions while caring for the environment

·         Year-round community facility access and programming

·         Excellent value for members by maintaining responsible fiscal oversight

·         Community support through partnerships and procurement

Values:

·         Customers first – Members and guests feel welcomed by our helpful and friendly staff who are committed to providing outstanding customer service 

·         Engagement – We listen to our shareholders, members, partners and guests to ensure they feel engaged and informed  

·         Stewards of the game – We recognize and respect our 60+ years of serving this community and the traditions of golf

·         Respect – There is a mutual respect between members, guests, staff and the board and we interact with honesty, integrity, and transparency

·         Teamwork – We are committed to working together to build an outstanding organization that is respected among our membership and community

·         Commitment to the Environment – We are stewards of the land and are committed to a safe, healthy and environmentally sustainable operation 

Focus Areas:

1.       Course Conditions - We invest in infrastructure and maintain excellent conditions that enhances the natural beauty of our course and contributes to a memorable player experience.

a.       Develop and prioritize comprehensive plans for infrastructure investment and asset management

b.       Review existing programming to meet the needs of stakeholders

c.       Investigate options to improve the pace of play

2.       Finance and Administration – Administration is professional and well-trained,  and is accountable to our membership through transparent and accurate reporting.

a.       Develop and deliver timely and accurate financial reports

b.       Identify and draft administrative policies and procedures to support golf club operations

c.       Develop a performance management plan for management and staff that includes professional development opportunities

d.       Identify and implement a performance measurement program to track organizational metrics

3.       Membership and Engagement – We attract and retain members that are engaged, informed and receive good value for their fees.

a.       Investigate options and to attract new members to the golf club

b.       Develop options to retain and increase value for existing members

c.       Develop/implement communications and engagement tools that support an informed membership

d.       Ongoing research of competitor programs to ensure value for members

4.       Hospitality – Provide our customers with professional, well-trained hospitality staff.

a.       Develop options to improve food and beverage variety and quality

b.       Pursue opportunities to partner with local businesses to support food and beverage operations

5.       Board Governance – We provide organizational oversight and resources to ensure the Leduc Golf Club can effectively and efficiently perform year-round. 

a.       Identify options to improve board governance

b.       Review and amend board recruitment and roles and responsibilities

c.       Develop board policies to establish clear direction for administration

 d.  Steward and support charitable giving to the club